PPC Ads - the quickest way to position your product or services on the 1st page of Google.
Pay-per-click (PPC) ads appear on search engine results pages usually at the very top of the page, in the right column of the page, and sometimes at the very bottom of the page. The advertiser pays only when someone ‘clicks’ on their ad. These ads are specifically shown to consumers who search for your product or service, via keyword phases you’ve chosen. The advertiser chooses keyword phrases based on popularity.
You Choose your Audience
You Choose a Budget
- You Choose your Audience: PPC advertising campaigns can target prospects in specific cities, states and zip codes, as well as specific hours of the day.
- You Choose a Budget: You, the advertiser, determines the budget you want to spend on PPC ads. You can choose how much you are willing to spend each day, or each month. This allows you to measure the effectiveness of each dollar you spend, unlike TV, radio, billboards, or print ads.
PPC Ad Results
Pay-per-click (PPC) ads provide targeted traffic immediately to your website, providing consumers are searching for your product or service. This service generates metrics which are used to make your advertising campaign more effective over time. An experienced web marketer will know how to create compelling ads that lead to clicks from targeted prospects.
Web marketing consultants who manage PPC ads charge for campaign setup, development of multiple ads, monthly monitoring, assessment and tweaking of ads based on statistics, and reporting back to client. Ad campaigns can easily be tweaked at any time during your campaign.