Take control of your online reputation!
Did one article or someone ruin your online reputation?
You’ve worked so hard to keep your business running. But sometimes an article that puts you in a bad light from years ago pops up high in the search engines. Having and maintaining a good business reputation online is crucial for both businesses, and entrepreneurs. Even though the search engines claim they prefer ‘fresh content’, this isn’t always what they reveal. Can pages be deleted? Sometimes. But more often than not, the best way to tackle this is to increase your search engine results with positive web pages and reviews.
Can pages be deleted?
There are many ways to increase the number of positive citations about you or your business online, in search engine results. Some of the ways are to manage your online profiles, increase your positive Reviews, scan Social Media outlets and quickly react to any claim, and participate in discussions about your business / industry. Online Reviews continue to be a major decision maker for online purchases.
What is the cost?
This depends on the situation, and the company industry. Usually a minimum spend of $1,200 is needed to see results, but sometimes less is needed, and often, a lot more time is needed.
The best way to approach this is to hire a reputation management consultant to assess your situation, and come up with a strategy. They will need to do some preliminary work, then work on your online strategy monthly until you see the results you want. Since the search engines change their algorithms often, this probably won’t be a ‘set it and forget it’ task. You will need to keep on top of the situation by monitoring and reacting to early warning signals that may cause potential reputation problems.
When should I see results?
Result times will vary depending on how far up the bad review or bad article is listed on the major search engines. Sometimes the results are seen fairly quickly (within 2 weeks), and other times it takes over a year to get that one bad article on the 2nd results page of the search engines.
Don’t let this upset you – challenge it with a professional who practices reputation management – in Memphis or elsewhere in the U.S. Learn how to manage your online visibility.