Memphis SEO / National SEO
What is SEO?
Search Engine Optimization (SEO) is the culmination of online efforts, including optimizing your website, so the search engines (Google, Bing, Yahoo!) find your company easier in the unpaid (i.e. ‘organic’) search results listings
Does your business show up in online searches?
Most likely, if you arrived at this website, you are looking for a way to increase your position and presence on the internet. There are many critical factors that affect how your company appears in the search engines. With a site audit, review of your current rankings and website statistics (i.e. Google Analytics), an experienced SEO consultant can recommend changes that will bring search engine success. You can get ahead of your competitors now by becoming more visible on the web!
Common SEO Question
‘Why didn’t my web designer keep SEO in mind while designing my website?’ The answer is, “You only paid them for website design, and most designers have limited knowledge of current SEO standards.” SEO is a different service, is time-consuming when implemented correctly, and is not something every web designer focuses on. Their focus is the layout and functionality of your website. SEO falls under the umbrella of ‘web marketing’.
Does your business show up
in online searches?
Mobile Devices – Create a Need for Local SEO
More than half of online traffic now comes through mobile devices and through mobile apps. If your website is not showing up when someone searches for your product or services on a mobile device, chances are you didn’t invest in SEO. Very often, when people search on their mobile device they are in ‘hunt mode’. They want to fill an immediate need, and if your company is not showing up, you’re not even playing the game. Your solution? SEO.
Google’s Mobile-Friendly Update – April 21, 2015
In ‘Mobile searches’, Google will show websites that are mobile-friendly first. Read more here.
Yes, you can keep up with the constant changes with the search engines, or you can hire an SEO consultant who has focused on website marketing for the last 18 years.
Local SEO: Involves optimizing your website so your business shows up higher in LOCAL search rankings.
Memphis SEO search examples include ‘seo consultant memphis’, ‘cordova tn plumber’, etc.
Results are provided that are relevant to a searcher’s current location (city).
National SEO: Focuses more on ranking for broad keyword phrases such as ‘accounting software’. If you have a product or service that is sold nationally, National SEO is needed. Since you are competing at a national (or global) level, SEO services incur more time and investment than Local SEO as it is a long-term investment.
Search Engine Marketing
SEO is a sub-category of SEM (Search Engine Marketing). If you are searching for a quick fix, SEO is not the best choice. The best quick-fix option is to make sure you have an updated website with fresh and helpful content, good presence in your Local Google & Bing listings, an organized social media strategy, and investing in a Pay-per-click (PPC) ad campaign. Read more…