Web Marketing
What is Web Marketing?
Web marketing refers to essentially any type of marketing activity conducted online. This approach to advertising is inexpensive as much of it uses online advertising space that is free. Most social media venues such as YouTube, Blogs, Facebook and Twitter are free, while there are fees associated with most professional website designs and paid advertising, such as pay-per-click ads.
As technology and the Internet evolves, so does web marketing and online advertising. It’s essential that you work with a consultant who has experience, and can adapt and grow with the ever-changing Internet.
Adapt and grow
with the ever-changing internet
Web marketing refers to essentially any type of marketing activity conducted online. This approach to advertising is inexpensive as much of it uses online advertising space that is free. Most social media venues such as YouTube, Blogs, Facebook and Twitter are free, while there are fees associated with most professional website designs and paid advertising, such as pay-per-click ads.
As technology and the Internet evolves, so does web marketing and online advertising. It’s essential that you work with a consultant who has experience, and can adapt and grow with the ever-changing Internet.
Web marketing can increase your customer base, enhance branding of your products, services and company, and attract more visitors to your website.
Types of Web Marketing
- Affiliate Marketing – This involves partnering with other businesses to promote everyone’s product and earn a commission.
- Inbound Marketing – The use of carefully planned marketing activities online that entices customers to come to you, such as blogging, online games, tutorials, how-to videos, etc.
- Display Advertising – Using graphic ads, specifically banner ads, to market products online. This looks very similar to a newspaper or magazine ad.
- Email Marketing – Using email messages and newsletter to communicate with customers.
- Location-Based Marketing – Involves rewarding customers who ‘check in’ at your location. Popular rewards are discounts or promotional merchandise.
- Referral Marketing – The use of internet channels consumers use to recommend products and services to their friends and families.
- Search Engine Marketing – Increasing your visibility in the search engines to engage with customers to sell products and services.
- Pay-per-click advertising involves paying to receive preferential ranking in search results.
- Search Engine Optimization – Use of free resources online to improve a sites visibility on the search engines.
- Social Media Marketing – Using popular social media sites like Facebook, Instagram, Blogging and Twitter to connect with customers.
- Video Marketing – The use of online videos to promote a product or service.
An experienced web marketing consultant or company can develop a web marketing strategy for your business and adjust as needed. They will also recommend website modifications for search engine optimization, help you with social media marketing, and show you how to read and analyze Google Analytics.
Mary can consult with you to determine your best web marketing strategy, whether it is in Memphis, in a tri-state area, or nationally.
